Roles - Art Direction, Animation, Editing

Norwest Venture Partners has reimagined its brand to emphasize its core values of empathy, integrity, and founder-focused support. The refreshed brand highlights Norwest's commitment to partnering with entrepreneurs through authentic visual storytelling, including vibrant photography and dynamic animations.

This new identity comes to life through updated digital assets, a redesigned website, and engaging video content that reflects the human side of venture capital. By putting its founders and CEOs at the forefront, Norwest aims to showcase its collaborative spirit and long-term partnership ethos.