Norwest

Role - Creative Director, Blink & Render

Norwest Venture Partners came to Blink & Render with a brand in transition. As one of the most active venture capital firms in the world, Norwest was reimagining how it presented itself — moving from the traditional VC aesthetic toward something that genuinely reflected the values it talks about: empathy, integrity, and a founder-first approach.

My role covered art direction, animation, and editing — bringing the refreshed brand to life through dynamic motion content, vibrant visual storytelling, and video that put Norwest's founders and CEOs at the centre of the narrative rather than the firm itself.

The work spanned digital assets, web content, and video — all designed to feel human and open-ended, giving different audiences the space to explore at their own pace. A VC brand that finally felt as warm as the people running it.