EY

Role: Head of Video & Motion, Transmission B2B
Agency: Transmission B2B

Working as Head of Video & Motion at Transmission B2B, I led the production of a multi-format content series to bring EY's platform to life — a project that spanned cities, formats, and disciplines.

At the core were five scripted brand films: guided conversations between EY experts and actors portraying real employees, giving the platform's features a genuinely human context. Production ran across London and into EY's New York office for specialist commentary.

Post-production was where the campaign came together — animated graphical elements, seamless transitions, and motion graphics that followed the rhythm of each conversation. Alongside the live-action series, I directed a standalone 3D animated film that visualised the platform's capabilities through pure motion: dynamic CG forms combined with live footage to deliver something genuinely compelling.

The project set a new benchmark for how EY communicates its platform — professional, human, and visually distinctive.