Enfuce

Role: Head of Video & Motion, Transmission B2B
Agency: Transmission B2B

As Head of Video & Motion at Transmission B2B, I led the motion design for Enfuce's brand identity transformation — a project built around one idea: happiness first.

The challenge was to move Enfuce away from the corporate visual language typical in fintech and bring their aurora-inspired logo to life through animation that genuinely captured the fluid, atmospheric quality of real aurora movements. Every loop and transition was designed to feel effortless — the visual equivalent of things just working.

For the campaign launch at Money20/20, I created looping animations for stage intros and outros, a large-format animated display wall piece, and a suite of supporting brand materials. Post-launch, the work continued with animation templates, social assets, and video content to give Enfuce a consistent and distinctly creative presence across every screen.

The result: a fintech brand that finally felt as good as it performed. Winner of the 2024 B2 Award (Bronze) and B2B Global Marketing Award for Best Integrated Multi-Channel Campaign.