At Transmission, Shell tasked us with creating a 90-second video to explain the benefits of Shell Spirax Automatic Transmission Fluid. While the brief initially called for a footage-led approach, we proposed a more engaging alternative: three punchy 30-second 3D animations. Working closely with the copy team, we developed a dynamic visual language that clearly communicated the product's benefits. The final campaign combined bold typography, music, and Shell’s brand elements into a compelling series of social ads.