Shell Energy

Role: Head of Video & Motion, Transmission B2B
Agency: Transmission B2B

As Head of Video & Motion at Transmission B2B, I led a brief from Shell to explain the benefits of Shell Spirax Automatic Transmission Fluid in a 90-second video. While the brief initially called for a footage-led approach, we proposed a more engaging alternative: three punchy 30-second 3D animations. Working closely with the copy team, we developed a dynamic visual language that clearly communicated the product’s benefits. The final campaign combined bold typography, music, and Shell’s brand elements into a compelling series of social ads.